Selling Through Channel Partners

3-Week Series

Mondays | 12:00 - 1:00 PM PT | Starting February 9th

Channel Partners Series Landing Page

Growing revenue through channel partners requires more than signing agreements; it calls for the right relationships, clear expectations, and a practical framework for driving consistent results together. This series gives you a step-by-step approach to building, managing, and supporting a high-performing partner ecosystem. You’ll learn how to choose the right partners, collaborate using the Sandler Selling Methodology, and create accountability without falling into micromanagement. By the end, you’ll have a repeatable process for strengthening partner engagement, improving performance, and generating predictable growth through your channel.

What to Expect

  • Expert Guidance: Learn from seasoned industry experts and trainers who bring a wealth of experience and practical knowledge to the table.
  • Customizable Solutions: Our training series offers adaptable strategies that can be tailored to your specific sales team, ensuring maximum impact and results.
  • Interactive Learning: Engage in hands-on exercises, workshops, and discussions that foster active learning and practical application of knowledge.
  • Immediate Impact: The strategies and techniques taught in the series can be implemented immediately, enabling you to see tangible improvements in your sales performance.

Key Topics Covered

This Sprint Series gives you a proven roadmap for building strong, productive channel partnerships that produce consistent revenue. Across three focused sessions, you’ll explore how to:

  • Identify, attract, and qualify channel partners who align with your goals, culture, and long-term growth strategy

  • Sell with your partners (not to them) by applying the Sandler Selling Methodology to joint pursuits, establishing clear roles, and maintaining equal business stature

  • Manage and measure partner success using meaningful metrics, strategic business reviews, and repeatable processes that encourage accountability without friction

Each session equips you with practical tools to boost partner engagement, create alignment, and drive stronger results across your entire channel network.

The schedule for this series will be as follows:

February 9: How to Build the Right Partnerships

February 16: How to Sell With Your Partners, Not to Them

February 23: How to Manage and Measure Partner Success